COOLEST WEDDING VIDEO EVER: An Interview with Matt Odom of Rock And Roll Hearts

OMG Have you seen this video?!? Thanks very much to Jules for sending it through to me last week, I have not been more excited about wedding videos since I discovered Hello Super 8. I haven’t seen SO many wedding films / videos that I like, and even fewer that I LOVE, so when I saw Lauren and JP’s video, I got extremely excited. I think I’ve watched it about 12 times already, and sent it to twice as many people. Its really nice to see some work that has been taken a step further than the traditional output and how great for Lauren and JP to have something as cool as this that they can share with their friends and family. I’m totally jealous in the nicest way possible.

I won’t go on for too long about how awesome this is because you should just watch it, but I definitely see this as a really exciting and influential point in the future of wedding media as a whole. I’m sure we’re bound to see loads of inspired interpretations of this style and I hope it has as big of an impact on wedding films / videos as I think it will in the future! LOVE IT.

Lauren + JP from Matt Odom on Vimeo.

I got in touch with Matt hoping to find out a bit more about his business and what his plans are for the future. Thanks so much Matt for taking the time to answer some questions and we can’t wait to see more!!!

Make sure to visit Matt’s website as well as the Rock and Roll Hearts site for more information. And check out Lauren’s blog I Love You Much for a bit more about the bride – should have guessed she was a designer!

OMG where are you based?
I’m based in L.A. currently, although I got my start in Atlanta.

OMG what sort of services do you provide?
My primary service is to create compelling imagery of my clients, whether that’s photo or video, or both. It’s not enough to say I just take photos or video. I think it’s more accurate to say that I work with my clients to understand their creative vision, and together we attempt to make something artistic. It may be funny, or poignant, or uniquely personal, but it’s never ‘just a photo’.

OMG what makes you different from other vendors?
I’d have to think it’s my choices in composition and aesthetic. I spent the first three or four years of my career experimenting and creating images that I found compelling. Everything from fashion, to surreal portraiture, to rock shows, to catalog — I’ve shot it all. I suppose some would say my approach is a little irreverent, or rebellious, or unconventional, and I’m entirely comfortable with that! That’s where ‘rock and roll hearts’ comes from. It’s my way of saying right up front, that it’s ok to be a little different.

What’s the best job you’ve ever worked on and why?
Right now, I’m gonna have to say the Lauren and JP wedding. I’d been stewing on the idea for this type of wedding video for awhile. That is, creating a wedding video that was less about the wedding, and more about a couple in love, with the wedding simply the background for the video. When I was introduced to Lauren and JP, I knew I had found the right couple to take a risk and try something new. And I think that it turned out nicely!

What’s coming up next?
A lot more cool video projects! The response to the ‘Lauren + JP’ video has been overwhelming. I’m truly stunned that it resonated with some many people in a positive way. Which is all the encouragement I need in order to try some other ideas I have for creating more unconventional, wedding videos.

Any advice for a bride / groom to be?
Don’t take yourself too seriously. A wedding, at the end of a day, is just a party. Rather, focus on being yourselves and love that brought you together in the first place. Take a chance. Try something new!

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