Pronovias 2012 Wedding Dress Collection

This morning I am pleased to share with you the beautiful 2012 collection by Pronovias! With photographys by Toni Bernad featuring top model Emily Didonato, these gloriously styled shots were taken in Holkham, the most extensive, diverse and spectacular nature park in the county of Norfolk on the East Coast of England. Holkham Hall, an Eighteenth-Century country house beside the beautiful village of Holkham, is the ancestral home of the Earls of Leicester of Holkham, and was chosen as the lovely, captivating backdrop for showing off the gowns.

The campaign features images from the Pronovias and Manuel Mota for Pronovias collections, and shows the model dressed in elegant bridal gowns posing in spacious gardens and several rooms of the luxurious house together with the groom and bridesmaids, who also wear garments from the brand’s cocktail range, gowns from the Cocktail 2012 collection.

Pronovias wanted to showcase its new collections immersed in a lifestyle setting that reflects the brand, with fresh, natural images full of movement, suitable for its designs. The firm has chosen a cosmopolitan, classic, sophisticated style for its new collection. Cosmopolitan, with very modern gowns in soft, sheer fabrics, such as chiffon and pleated chiffon, classical choices, with flared silhouettes featuring lace bodices and tulle trains and sophisticated, mermaid-style shapes in the most sumptuous fabrics. These designs that will set the trends for 2012, enhancing brides’ figures with the most flattering lines and shapes.

VĂ­ctor Alvarez was responsible for makeup on the shoot, with hair by Jordi Fontanals and stenography by Shona Heath.

Make sure to check out the Pronovias website for more details!

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