As it was Bridal Market last week, I’m feeling particularly inspired by fashion, dresses and styling. The mainstream players of the bridal fashion industry are definitely setting the scene for new and modern styles for next year and the years to come, however, its equally important to source inspiration from independant designers from all over.
So, on that note, allow me to introduce you to the extremely elegant and gorgeous designs of Swedish bridal designer Ida Sjostedt. Ida was born in Stockholm, Sweden 1976. She moved to London 1996 and in 2000 she graduated with a BA Honours diploma in fashion design from University of Westminster. In 2001 Ida moved back to Sweden and in August that year she launched her first collection during Stockholm Fashion Week. She has been showing on schedule in Stockholm since, and is also regularly exhibiting in Paris during the prêt-a-porter weeks.
Tasteful kitsch or tongue-in-cheek elegance are two ways of describing Ida Sjöstedts design philosophy. Her aim is to create beautiful, sexy clothes for women who don’t take dressing up too seriously –and who see fashion as something fun. Love it.
Scenography: Annefrid Lundgren & Elin Björnström
Photos: Ceen Wahren & Lina Eidenberg
Hair & Make Up: Linda Gradin
Models: Stina B/ Mikas, Fanny/ Nisch, Denise K/ Elite, Hanna Fridh/ Mikas